RESULTS DRIVEN CONTENT

With the Proactiv brand, we collected tens of thousands of before-and-after images showcasing real customer results. I led the development of an app for customers to submit updates and built the workflows, naming conventions, and organizational systems that made these assets accessible across teams. From intake through VFX concepting, production, post, and graphics, I helped ensure consistency and credibility while curating the most powerful images to highlight authentic transformation.